Samantha Carroll

As CEO and Principal Consultant of Once Upon A Brand, Samantha has driven high-profile communications projects, ideated strategies, and defined messaging development for mature and growth-stage clients, specializing in the healthcare, nonprofit, education, and edtech sectors. As an advisor to global organizations, she has successfully increased brand awareness and understanding and helped clients to position themselves as industry leaders. In addition to Once Upon A Brand, Samantha serves as a Communications Advisor with Emory University Advancement and Alumni Engagement, providing executive communications to C-suite and senior leaders.

In 2023, she led Once Upon A Brand to win a PRSA (Public Relations Society of America) Pepperpot Award for excellence in Executive Communications. Samantha has been an invited Speaker at Georgetown University McDonough School of Business, where she also obtained her MBA. Samantha has been a Featured Expert on the Catalant blog, a Series Writer for BusinessWeek.com’s MBA Journal Series, and an invited podcast guest on shows, including the Remarkable Marketing podcast, The Good Enough Mompreneur podcast, and The Digital Slice.