In the burgeoning age of iCommerce, the digital immersive retail experience entwines with the fabric of online gaming and social media, captivating the hearts and screens of Gen-Z and Gen-Alpha consumers alike. As digital marketplaces gain prominence, the traditional retail spaces find themselves in an exhilarating race, competing against not just each other but against the vast expanse of the digital realm.

Nikki Greenberg, a trailblazing futurist and the mastermind behind the digital transformation of 22 shopping centers, brings her high-energy and effervescent spirit to this keynote. She will unveil the forces reshaping the retail landscape and the strategies to forge compelling omnichannel experiences that bridge the physical with the digital, enriching the tactile with the virtual.

Nikki will guide audiences through the maze of 'i-commerce', illustrating how to harness the Metaverse in ways that allow physical and digital spaces to not just coexist but to converse harmoniously. This session is an odyssey designed to spotlight the burgeoning opportunities at the crossroads of tangible aisles and digital avatars, charting out the critical decisions that today's retail visionaries need to make to thrive in the digital-forward future of commerce.

Join Nikki Greenberg for an exploration into the renaissance of retail, where the journey through the sensorial and the virtual becomes one, and the future of shopping is an adventure waiting to unfold.