Mallory McGrath founded Viive Planning in November 2020 to help families plan collaboratively for the aging and end-of-life process. Her experience as an estate litigation law clerk made her realize that families were battling over small amounts of money due to lack of communication from parents to adult children before their death. She was inspired to fill a gap in traditional estate planning and established Viive Planning to enable families to plan for their future holistically and collaboratively.

She firmly believes that families need to avoid the destructive cocktail of grief and greed and have open conversations that prepare them for the future stages of life. Her mission through Viive Planning is to normalize conversations around death and change societal mindsets about aging and end-of-life planning. She wants to positively impact clients by educating them as she understands the complexities of family dynamics and the road ahead.



Mallory has obtained a Bachelor of Music Performance degree at the Schulich School of Music at McGill University. She is also a Certified Executor Advisor, has trained in meditation, studied thanatology and grief literacy.