I Build AI Agents : Keynote Speaker & AI Consultant

arvell craig

TOPICS - • Artificial Intelligence • Future of Work

• Growth • Marketing • Mental Fitness

• Mindset • Sales • Technology

arvell craig - PROGRAMS

  • Introduction to AI Agents: How to Safely Deploy Autonomous AI
  • Becoming an AI-First Professional (From Literacy, to Fluency, to Mastery)
  • How to Find Your Breakthrough Use Case for AI
  • AI: The Good, The Bad, The Ugly, and The Unknown

arvell craig - Biography

Arvell Craig is Director of AI at BotBuilders, an Inc. 5000 company helping small businesses globally implement AI-powered systems. As a keynote speaker and AI strategist, he helps founders and revenue teams move beyond AI literacy to AI fluency—focusing on breakthrough use cases that create 10-100x leverage rather than incremental improvements.



With over 20 years of experience in digital marketing, Arvell recognized the transformative potential of conversational AI in 2017 and has since become a leading voice on integrating natural language processing into sales, marketing, and support operations. He is the author of The AI Strategy Playbook: 21 Marketing Plays for Cutting Costs, Increasing Performance, and Speeding up AI Adoption.


Arvell’s approach bridges the gap between technical capability and practical implementation. He transforms complex AI concepts into accessible strategies without creating hype or oversimplifying the material. His work emphasizes that AI adoption isn’t about replacing humans—it’s about leveraging AI’s scalable capabilities while amplifying distinctly human contributions.

Before joining BotBuilders, Arvell founded Chatbot Funnels and Design That Speaks, and served as AI Evangelist for VAgents and Knowbl. He has earned high marks from selective audiences at conferences like INBOUND, where organizers praised him as “a hard-working and inspirational speaker who is also an absolute pleasure to work with.”


Outside of work, Arvell is a devoted husband and father, former ultramarathoner, and self-described “closet poet” based in the Greater Phoenix area.

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arvell craig - MEDIA

The AI Strategy Playbook: 21 Marketing Plays for Cutting Costs, Increasing Performance, and Speeding up AI Adoption

This book is your AI adoption shortcut.


If your team hasn’t fully embraced generative AI, this playbook will give you practical and specific use cases. Each one is sufficient in itself to bring value and cut costs. As you read them, keep in mind that each is just an introduction. With application and experimentation, you’ll begin to see unlimited variations and possibilities.


AI will never be as “dumb” as it is now. Everything will get better. Faster than you can imagine. So no more delays. Let’s start embracing the possibilities.