it right the first time with
His passion is successful customer-driven innovation initiatives.
He believes that creativity/ideas fuel business growth and the
ideas that generate real revenue, profit and ultimately marketplace
leadership, materialize from well conceived customer-driven innovation
initiatives. He enjoys addressing, teaching and serving organizations
that recognize and act upon this reality.
He views and pursues customer-driven innovation initiatives in
a comprehensive sense, from customer requirements identification
to marketplace launch with follow-up product/service improvements.
This perspective is consistent with the focused mission of Seeideas—Help
organizations succeed in their marketplaces.
HIS MESSAGE – The best way to succeed consistently…Customer-Driven
There are approximately 18 million businesses/organizations in
the U.S. From his vantage point, the greatest need of these organizations
is ongoing, productive economic/business development. And, the
best way to address this need is through a well-conceived approach
to Customer-Driven Innovation. From his experience, most of these
organizations appreciate the importance of this topic and specifically
would like to grow in their understanding of how to develop and
bring products/services to market better, faster and cheaper than
His main topic is Customer-Driven Innovation. In addition to
the title Get it right the first time with Customer-Driven
Innovation (or the third time with narrow-minded thinking)!,
the following titles and others address the same topic against
different marketplaces/industries (Education, Design and Construction,
Corporate, Safety and Security and Government) and all of the
titles can be adapted to 30 minute to multi-hour lengths.
* Freedom through FOCUS! FOCUS! FOCUS! and other fabulous benefits
* The way of WOW…Customer-Driven Innovation!
* To market we go – better, faster, cheaper – through
* When the going gets tough…the tough get Customer-Driven
* Customer-Driven Innovation…The core ingredient to strategic
thinking and doing!
* Upstream to downstream organizational impact – A big
idea of Customer-Driven Innovation!
* Let the journey begin – plumbing the depths vs. skimming
the surface for good ideas with Customer-Driven Innovation!
His background includes thirty years of extensive business development/marketing
management experience with specific expertise in strategic and
marketing planning, marketing research, product and service development/
management, marketing communications and consultative selling.
Steve has effectively integrated QFD (Quality Function Deployment,
which emerged from Japan post WWII as a significant contributor
to world-class product development) into all of these disciplines,
across several industry categories.
All together, he has worked for corporations focused in consulting
for twenty-one years, manufacturing for five years and service
for four years. Overall, he values and strives to practice servant
leadership, perseverance, creative problem solving, relationship/team
building and visionary thinking.
Publications and Special Activities
Steve helped develop The Book of Hope, USA, co-authored The Schoolhouse
of Quality®, How One Voice Built a Better School, developed
the Corporate Character® strategic relationship planning process
and materials at www.corporatecharacter.com and co-wrote the white
paper The Branded Financial Place, A K4 Case Study in Customer-Driven
He has participated in a variety of Christian ministries and
presently serves on the Board of Jobs Plus Employment Network
Inc., which facilitates employment for men and women in low income
COMMENDATIONS – What they’ve said about him!
“Thank you so much for making a presentation at our
class today (higher ed)! I enjoyed it, the students enjoyed
it and so did the faculty.”
“Thank you very much for your excellent presentation
yesterday! It reinforced what I have emphasized in this course
(higher ed), i.e., that the ultimate customers and other stakeholders
must be considered from the outset.”
“Thank you for presenting at our Breakfast Roundtable
(business people). The feedback from the audience was extremely
positive…Your professionalism and enthusiasm were evident
in your presentation. It was a pleasure to work with you…”
“Thank you so much for your presentation to our Leadership
Academy (administrators). Your information was presented in
a very interesting and personal way. You involved the audience
and made the information meaningful to the participants. The
evaluations were very positive.”
“Please accept my sincere appreciation for your willingness
to be part of the presentation that we made to our Administrator’s
Class. The response and appreciation of the audience for the
information you shared was clearly evident.”
“Thank you for taking time out of your busy schedule
to be used of the Lord during our national convention (physicians
and dentists). It is not often that we have the privilege of
meeting a Christian musician like you who is willing to take
time out of his busy schedule…”
– Great perspective on many industries and management
Focused in the Education (secondary and post-secondary), Design
and Construction, Corporate (e.g., automotive, foodservice, healthcare,
retail, technology, waste management), Safety and Security and
Government marketplaces/industries, the mission of Seeideas applies
to a variety of strategic, customer-driven innovation initiatives,
including those relevant to Products, Services, Distribution,
Operations, Facilities and Marketing.