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Stan
Hustad
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“The
sad fact is that most people spend more time planning their vacations
than they do planning how to live well, succeed in business, and
serve others.” |
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Stan describes himself as “a communicator and a coach helping
and inspiring people to perform at their best, market themselves
with power, precision, and high impact; and become the kind of
person they would love to have for a colleague, client, or customer.”
He was a teacher and then worked in church missions and international
broadcasting for nearly 10 years; working and living with his
family in the Caribbean, Latin America, and in Europe. He was
a working broadcaster, program manager, and a management and communications
consultant. He worked with Trans World Radio and Radio Netherlands,
and was trained by the BBC in London. He has an MA. in Communications
from the University of Minnesota.
Stan is the creator and President of The PTM Group Coaching Experience.
He is an executive performance coach to many business leaders
and entrepreneurs, a writer, a national speaker, and a college
adjunct instructor. He is the author of numerous articles on personal
effectiveness and performance marketing. His book, You Make the
Difference! helps service professionals market themselves with
confidence, creativity, and high impact. His coaching guidebooks,
The Coaching Experience helps people learn the art of practical
leadership and extending their influence using performance coaching
principles. Stan is also the host of Do It Right Radio, a weekly
radio program aired on a network of stations in southern Arizona.
Stan challenges men and women to take charge of their lives, pursue
their hopes and dreams, achieve their goals, and make their unique
mark in the world.
Programs
THE MARKETING LIFE!
Performance Coaching on how to market you, attract clients and
customers, make more sales, make more money, and have fun.Your
group will learn the art of “Personal Performance Marketing”
so you can do the following:
· How to clearly define the differences in you, your
service, and the unique value you bring to your clients, customers,
and prospects.
· How to do a 60-second sales presentation that is powerful,
and causes people to ask questions and take action.
· How to use radio and broadcasting methods to reach
people so they come to you.
· How to create personal CD’s, internet podcasts
for clients that tell your story, share your wisdom, and demonstrate
how good you are.
· Discover the power of storytelling and how to use it
in personal marketing.
· Stop putting on seminars, and start putting on “shows”
that the audience enjoys, remembers, recommends, and challenges
them to take action.
· Know What Having a Cup of Coffee in a Lexus Has to
do with Marketing YOU and YOUR Business.
· How to easily, without fear or embarrassment, seek
recommendations from clients, prospects, and friends.
THE MARKETING LIFE is available as a performance presentation
or as a group coaching experience. It is created and customized
just for you and your organization.
CREATING & PERFORMING GREAT CUSTOMER EXPERIENCES
Performance Coaching for everyone in your organization on how
to be a star performer in providing remarkable, memorable, and
profitable customer service that is a great experience You and
your colleagues can all become “CXO’s” (Customer
Experience Officers) and do the following:
· Understand that everything we sell is a commodity
unless our performance is so outstanding that it can become
a great experience.
· Learn the basics of personal performance marketing™
and how to act and perform in front of clients, customers, and
prospects.
· Learn that “Image is not everything but it is
the first thing” in all business contacts today and how
to dress and perform for success in working with clients and
customers
· Develop performance scripts and actions that turn our
old “customer service departments” and “call
centers” into state-of-the art Customer Experience Players
and Performers.
· How to deal with cranky clients and customers.
· How to have our CXO’s seek recommendations and
referrals from satisfied clients and customers
· Making Customer Experience work more fun and attractive
for all.
CREATING & PERFORMING GREAT CUSTOMER EXPERIENCES is available
as a performance presentation or as a group coaching experience.
It is created and customized just for you and your organization.
EXTEND YOUR SPHERE OF INFLUENCE THROUGH COACHING!
Helping everyone in your organization to learn and use powerful
coaching principles and practices to influence, persuade, and
lead others. You and your colleagues can all become “coaches,”
and do the following:
· Learn the very best personal coaching, guiding, and
leadership principles and performance activities; and how to
use them.
· Be able to have greater influence with clients, customers,
vendors, colleagues
· Discover new wisdom, leadership, and effectiveness
strategies.
· Have greater focus and clarity in business life and
work.
· Have the persistence to overcome obstacles and make
progress on important performance projects.
· Have the ability to attract quality events and business
into your life and work and help others do the same.
· Discover how to help and guide others in overcoming
their fears to achieving greatness.
The EXTEND YOUR SPHERE OF INFLUENCE THROUGH COACHING! is available
as a performance presentation or as a group coaching experience.
It is created and customized just for you and your organization.
BE ONE OF THE THREE!
Three percent (3%) of the population live with deep passion and
purpose, achieve their goals, perform at their best, make their
mark in the world, and make a difference. Be one! Here is what
you can discover and achieve from this experience:
· Discover what success is and learn new and time-tested
strategies for personal growth and professional success..
· Discover what you truly want in life and business.
· Set a mission and direction in life and achieve life-changing
goals.
· Better manage your time and your life.
· Reduce your stress level and increase your joy.
· Live and serve clients, customers, and others with
greater passion and enthusiasm.
· Become one of the top performers and producers in your
business and industry
· Become the difference in the lives of others.
TELLING STORIES IS THE SECRET TO SALES SUCCESS
Today your sales team must be telling stories if they want to
be successful. You will learn how many top sales performers are
using storytelling as a powerful sales and marketing tool and
you can too. Here is what we will do in this powerful coaching
experience:
· You will understand the reason you need to be a storyteller
because telling stories is the only effective means of communication.
· You will learn the basics of good storytelling and
how to tell a story.
· You will learn know what stories you need to develop
and tell in order to be successful in your sales.
· You will be challenged to find those powerful stories
and start telling them.
· You will learn how to deal powerfully with objections
through storytelling.
· You will learn how to put your stories on CD’s
in order to market yourself with power and creativity.
· You will learn the basics of personal performance marketing
of which storytelling is the key element.
· You will have fun and so will your clients.
TELLING STORIES IS THE SECRET TO SALES SUCCESS is available as
a performance presentation or as a group coaching experience.
It is created and customized just for you and your organization.
YOU’RE ON THE AIR … BROADCASTING YOUR MARKETING
MESSAGE AROUND THE WORLD
Performance Coaching for your sales and marketing performers
on radio broadcast marketing methods to reach your audience using
internet “podcasting,” audio CD’s, and real
live radio! In this exciting coaching experience you will learn:
· Why “Dead tree marketing is dead, and that “If
it is important it must be heard” and how to apply that
to your sales and marketing strategies.
· What goes into an informative, entertaining, and motivating
audio and radio program, and how to start doing a program that
can wow your prospects, clients, and customers.
· How to practice to become a polished (almost professional)
audio and sound announcer.
· What audio equipment, computer software, and amateur
studio facilities are needed to produce programs for the internet
and CD distribution sales.
· How to determine if you area ready for real live radio
and how to get started to be on the air with your own show!
· You will have fun and you become a powerful broadcast
marketer.
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WHAT YOU BELIEVE IS WHAT YOU BECOME!
“This is the way the world works, this is the way it
makes sense.”
That little ditty that I used to teach a group of high school
students in a class exploring the philosophies of the world that
men and women seek to live by. I explained that our song was a
way of reminding us all what the great thinkers were trying to
help us figure out. Mainly, how does the world work? And what
do we have to know, understand, and do to live well, be successful,
and to finish our lives well. It is hard to believe that that
class was taught nearly a quarter century ago, but the questions
and the song still persist.
Part of work at The PTM Group is to continue the eternal but
always specific quest that each of us must go on; we must discover,
and apply the “open secrets of true success.” I would
like to share with you some of what we have discovered and seek
your consideration and response to what we call the principles
of growth, change, performance, and development.
PRINCIPLES FOR PERSONAL GROWTH, CHANGE, AND TRUE SUCCESS
IN OUR LIFE AND SERVICE TO OTHERS
How to become all we can be and live at peace in our world.
1. All lasting change comes from deep personal change.
2. We need to assume full responsibility for our lives, our
performance, our relationships, and how we respond to what happens
to us.
3. Our human experience is full of paradox. We must seek to
understand its power and embrace it’s mystery.
4. The universal principal of cause and effect works in our
life to carry us forward or to bring us down.
5. The way we think and the way we talk profoundly influences
the destinies we reach, the performance we achieve, and the
success we enjoy.
6. The search for and the discovery of purpose and meaning
in our life and work are fundamental to successful living, personal
growth, and positive change.
7. Successful living based on purpose, achievement, and joy
requires us to be grateful, forgiving people.
8. Successful living requires that we have the courage and
faith to take action in the presence of our fears.
9. Successful living, managing our time and money, making the
changes we want, and achieving our goals requires that we know
what we value and what we want.
10. We all have to serve somebody. We are hardwired for service
to others.
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