sells more than a speech. He sells results.
Paul makes his presentations more powerful with pre- and post-event
consulting. Each engagement is tailored to resolve the specific,
unique business challenges of the client, and Paul's results show
it. That's why he's been able to double and triple revenues at some
companies in as little as 12 to 18 months.
"In just the first full month after rolling out your
program at our national sales meeting, our contracts are already
up 22%!" Broniec Associates; Gerry Conheady, President
"Companies that want to capitalize on their strengths
should be working with you. In our 12-year history, we’ve
never been in such demand, or as profitable." Applied
Systems Intelligence, Inc.; Douglas M. Hosmer, VP of Business
"Your approach has allowed me to get 1,000 people all
pulling in the same direction." Nortel Networks; Beth
Barrow, Manager - Global Documentation Process
"Our salespeople left here with everything they needed
right under their arms." Automatic Data Processing;
Jeff Fields, VP of Sales
"You gave us the credibility we needed to capture 17
new customers worth over $900,000 in recurring annual revenue
in only 3 months. Incredible!" Akzo Nobel Coatings Inc.:
Bill Orr, Manager, Market Communications
While Paul's programs are guaranteed to be energetic and interactive,
his audiences find them especially relevant when he is invited to
include a pre-meeting survey of sales team members as part of the
are best for Corporate audiences:
Letting Your Customer Sell You
Wondering how to easily turn reluctant buyers into loyal customers?
Wondering how to multiply your solo sales successes into an unstoppable
army of enthusiastic advocates that close sales for you? Compelling
letters from customers will give you the credibility boost you need
to get prospects to “Yes!” You’ll take away many
of the 120 proven tips from Let Your Customer Sell You, the definitive
guide to getting and using powerful testimonial letters. Learn from
the expert how to mine past successes to win new business.
Seven Self-Inflicted Wounds That Kill Sales Proposals
Wondering why the hard work on your sales proposals isn’t
appreciated by prospects? Wondering why communications stop after
your proposal presentation? When deals get “stuck” in
the pipeline, your proposal could be to blame. Learn secrets of
proposal preparation, presentation, and follow-through you’ll
never find in books or tapes. You’ll take away proven ways
to improve your proposal and win more business.
is a planning session workshop for 6-8 sales and marketing executives:
The Sales CommunicationsTM Workshop
A deal in the pipeline is like water in a garden hose that can't
flow out the end if any part of the hose is kinked. The Sales Communications
Map™ produced by your sales management in this private sales
workshop is a powerfully simple visual aid that salespeople will
use to understand why their buyer isn't buying. Salespeople will
be able to use the Map to self-diagnose the kinks in their sales
pipeline and solve their own sales problems. From prospecting to
closing, these sales workshops systematically and immediately remove
excuses for poor sales.
are best for Association audiences:
Everyone Has a Unique Selling Proposition (USP)
Do your prospects treat you like a common commodity, forcing you
to continually fight intense pricing pressure? Do you find that
prospects avoid talking to you, and then tune you out before you
can explain your benefits? If your message isn’t resonating,
it’s time to change your tune to one that’s music to
your prospect’s ears. You’ll learn how to talk about
your product or service in a way that prospects will care about;
they’ll be begging you to tell them more. You’ll take
away a proven approach that makes it easy for prospects to remember
what you offer, and compel them to take action NOW.
Cash In on Customer Service
Would you like to drastically lower your cost of new account acquisition
without having to spend more money to do it? Would you like to leverage
the investment you’ve already made in your customer service
programs to win more new customers, more new business, today? If
your company delivers good customer service, you can easily win
more business than you do now. You’ll take home a simple framework
and a fistful of proven ways to convert the goodwill you’ve
worked so hard to generate into something tangible – cold,
hard cash! Learn how to turn your customer service efforts into
a money making machine that generates more new sales for your company.
Why Your Strategy Isn’t Working
Does your organization sometimes fail to achieve objectives and
deliver results, despite the strategic planning you’ve done?
Does your team recognize and remove obstacles that prevent great
plans from reaching effective implementation? New research reveals
why some strategies don’t work. Attend this presentation to
be privy to the latest findings on why strategies fail and what
you can do about it. This interactive session includes a discussion
of solutions relevant to each individual audience. You’ll
gain the hard-hitting insights you need to ensure that your critical
objectives are achieved.
Paul Johnson is principal of Panache and Systems LLC, the sales
and marketing consulting firm that delivers Shortcuts to YesTM to
help companies accelerate their growth.
Since 1979, Paul has been helping companies, and the people who
work for them, to see the good in their strengths, gain positive
decisions, and increase earnings. He’s succeeded in many roles
including Sales Representative, National Sales Director, National
Accounts Manager, and Product Marketing Manager. Paul has never
worked for a market leader, and knows how to get attention, get
access, and get a positive decision when your company doesn’t
have a leading brand.
While Paul’s clients include ADP, Siebel Systems, and Nortel
Networks, Paul targets small to mid-size companies where he has
been able to double and triple revenues in 12 to 18 months, and
he has the letters to prove it. Paul is author of Let Your Customer
Sell You, a guide to using testimonial letters to win business.
Paul is an expert at using proof sources during the selling experience,
and he’s been developing and using the sales techniques featured
in his seminars and workshops since 1984.
Paul believes that more people will say “Yes!” to you
when you learn to market your strengths and bring who you are to
what you do. By connecting what you do to who you are, you really
can have fun and make money. Work wasn’t intended to be a
Paul’s advice has appeared in publications including the
Atlanta Journal Constitution, Atlanta Business Chronicle, Sales
and Marketing Management Magazine, and Selling Power Magazine’s
Sales Management newsletter.
Paul volunteers his time for organizations that include the National
Speakers Association, NSA Georgia, and Sales and Marketing Executives
International. Paul co-founded the Technology Marketing Association
in Atlanta, and provides marketing advice to budding entrepreneurs
through Georgia Institute of Technology’s Startup Café