Orlando Hanselman


Financial Industry Executive, Author, and Consultant

Orlando Hanselman, an experienced banker, author and consultant, joined The IPS-Sendero Institute in July 2004. His duties include designing and teaching customized seminars, both domestically and internationally, on issues of profitability and performance management in Financial Services Organizations. His noted areas of expertise include organizational, product,and customer profitability measurement and strategy as well as funds transfer pricing, marketing, strategic planning, ALCO, and capital management. Orlando is also responsible for writing research papers in these areas of expertise.


• Product profitability measurement and strategic management
• Customer profitability measurement and strategic management
• Funds transfer pricing
• Corporate performance management
• Asset/Liability management
• Effective bank marketing and pricing
• Capital measurement and strategic management including RAROC
• Strategic planning


About Orlando:

Prior to joining IPS-Sendero, Orlando worked for sixteen years in a Pennsylvania-based regional multi-bank holding company. As the bank’s Chief Executive Officer for seven years, Orlando created and led the execution of a strategic plan that resulted in significant improvements in retail bank profitability, new customer acquisition, targeted market share growth, and unprecedented customer satisfaction. He designed and implemented an effective customer relationship management and profitability system as well as a balanced scorecard. Orlando was actively involved in directing all aspects of shareholder relations, sales and marketing, finance and investment, quality management, retail banking, and employee training.

In his twelve years as Chief Financial Officer, Orlando was responsible for all financial and shareholder reporting, cost accounting, investment and treasury functions, asset/liability management, strategic and capital planning, and mergers and acquisitions. The asset/liability and investment policies, processes,and system that he designed were described by an independent analyst as “one of five of the corporation’s core competencies”. Orlando’s written annual reports won numerous national awards.

Before joining the banking industry, Orlando worked as a Senior Accountant and Auditor for the Pittsburgh banking practice of Price Waterhouse for six years. His specialty was auditing, Securities and Exchange Reporting, and mergers and acquisition consulting for community and regional banks.

A top rated speaker, Orlando has written and delivered speeches and workshops to US and international financial institution audiences. He is a frequent speaker for the Association for Management Information in Financial Services, Bank Administration Institute, Financial Managers Society, Institute Bank—Bank of Malaysia, Taiwan Academy of Banking and Finance, and C.P.A., banking, and credit union societies. He is a member of the Financial Managers Society, the Association for Management Information in Financial Services and the National Speakers Association.

Orlando is a 1981 honors graduate of Bucknell University with a bachelor’s degree in Accounting. In 1989 Orlando completed the Duke University Fuqua School of Business Bank Executive Program.



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