Margo Berman


Creative Problem Solving

    Look at solutions in a new way. Use the SCAMPER principle as a problem-solving shortcut. Find out how the hot dog bun and ice cream cone were invented. How rubber bands and potato chips were discovered. How cellular phones and faxes were created through easy-to-learn creative methods. Whatever the problem, you'll see how to find answers in minutes through substitution, alteration, elimination, rearrangement and other effective techniques. The one tool you need in today's changing corporate environment.

Imaginative Team Building

    Learn how to build your dream team with this exciting success formula. Analyze your individual work style. Manage and balance your team's dynamics. Evaluate your overall performance climate. Give your team a fitness check-up. Find out your personal influencing skills. Polish your people skills. After this session, you'll discover the inside track to powerful leadership.

Mental Peanut Butter - Branding That Sticks!

    Gain insight into strategic marketing and niche positioning. Immediately apply creative skill-building techniques for effective problem solving in brand identification. Acquire a fresh perspective into packaging your company with a distinguishable brand image to establish a unique identity, increase public awareness stimulate sales.

Powerful PR

    Now you'll know how to turn press opportunities into platforms to get your message out. Learn to be press savvy and convey your points clearly and convincingly. In this interactive seminar, you'll discover how to:

    • handle the press
    • respond to difficult questions
    • turn an ordinary story into a newsworthy one
    • develop strong media relations
    • prepare for on-air interviews
    • master print & broadcast interviews

    You'll leave prepared to tackle the press and armed with ten top tips for interviewing in both print and broadcast

Dynamic Direct Response

    Discover how to turn an ordinary campaign into a database builder. Learn how to use Direct-Order, Database Building, Inquiry and other types of ads for greater response. Increase sales through relationship-based marketing and more specific targeting. Identify your customers: Are they Sustainers, Emulators, Socially Conscious, Integrated or one of five other types? Track your advertising with custom-designed tracking devices.

Media Mastery: Ad Size, Frequency and Color

    Find out how often to advertise, what's the best ad size and when to use color. Discover the ins and outs of reaching your target with impact. Learn the six types of ads - Complex, Dogmatic, Reason Why, Emotional, Newsworthy and Dull Message. Learn the secret to why some ads pull better than others.

How to Write Killer Copy

    In this hands-on session, you'll learn how to give your ads real stopping power. These professional writing tips will: Make your message persuasive. Pack your copy with punch. Drive the reader to take action. You'll master the "ABA format" for greater impact. Improve flow with parallel construction. And write tighter copy in no time. Best of all, you'll transform terrific ideas into powerful promotions!

How to Create Great Ads in Breakneck Speed

    Imagine having an entire library of layouts at your fingertips! No more searching for a creative format. No more looking for a strong graphic solution. Now you can create, at a moment's notice, a powerful ad. At this interactive workshop, you'll discover what works and why. You'll be able to apply effective design tips instantly. And, you'll create visuals with pizzazz, in no time flat!

Writing With Impact!

    Now you can write compelling letters, dynamic memos and powerful proposals, in addition to persuasive print ads. Learn the six organizing methods - Chronological, Classification, Spacial, Comparative, Problem-Solution and Cause/Effect - and when to use each one for maximum impact. After this session, you will use connectors, passive or active tense and parallel construction with complete mastery.

Proofreading Like a Pro!

    These sure-proof techniques will help you can catch mistakes - typos, inconsistencies, grammatical errors - before they leave your office. In this session, you'll implement easy-to-remember tips that work. No matter what you're proofing: brochures, ads, annual reports, even newsletters, memos or other correspondence. This interactive workshop sharpens even the best proofreader.

Soaring, Not Just Flying

    After participating in this energizing program, you won't be satisfied with the status quo. Instead, you'll learn to go beyond your comfort zone. Just by applying a few simple steps, you'll stretch your personal boundaries so you can accomplish your goals with less effort. You'll immediately be able to implement these and other action-oriented techniques:

    • do something you've never done before
    • meet challenges head on
    • turn obstacles into assets
    • think "anything's possible"
    • act like the person you wish to become
    • be daring

Multicultural Marketing

    Learn what companies all over the world are doing to target specific segments of the population. How are they changing their messages? What media are they using? What new marketing techniques have they utilized? Discover the powerful difference between translation and recreation. Discover how to target your audience with impact.

tactikPAK® - Patented Learning System (U.S. PatentNo. 5,927,987)

    This exciting new technique is offered in nine business disciplines. Like Cliff Notes® for adults, this material is readily retainable. Because it's random, sequential and modular, it can be applied in any order. It's so flexible, it can easily be integrated into other programs for exponential learning. Choose from the following:

    • Creativity 
    • Presentation
    • Writing
    • Design
    • Promotion
    • Resume
    • Marketing
    • Public Relations
    • Interviewing


Professional Speakers Bureau International

Tels: (614) 841-1776 • Fax: (614) 846-3803

1112 Firth Avenue Suite 301, Worthington, Ohio 43085

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