M. H. "Mac" McIntosh

I provide business-to-business sales and marketing speaking and training services for corporations, government agencies and associations worldwide.

You can trust that I know what I’m talking about as my sales and marketing consulting work gives me hands-on knowledge of what works and what doesn’t in today’s competitive marketplace. Your attendees will walk away with proven strategies, tactics, tips and techniques that they can put to work right away.

People say that I’m an entertaining, high-content speaker who delivers fresh, up-to-date material every time. Unlike some other sales and marketing speakers, you’ll never get a generic or “canned” program from me. Why? Because I take the time to customize and tailor every presentation--from webinars to half-day, full-day and multi-day seminars and workshops to keynote and breakout sessions at industry conferences--to the specific needs of you and your attendees.

I guess that's one of the reasons why attendees have frequently reported that I was one of the best marketing and sales speakers they have heard.

In general, I’m qualified to speak on the following topics:

Marketing

* Sales lead generation
* Inquiry handling or response management
* Sales lead management
* Telemarketing (inbound and outbound)
* Direct marketing (e-mail, fax and mail)
* Internet and online marketing
* Database marketing
* Customer Relationship Marketing (CRM)
* Prospect Relationship Marketing (PRM)
* Integrated marketing communications
* Outsourcing of marketing support services

Sales

* Prospecting for qualified sales leads
* Sales lead follow-up strategies and tactics
* Using the telephone to nurture and qualify prospects
* Using email, fax and mail to keep in touch between sales calls

Meet Mac McIntosh

Mac McIntosh is one of America's leading business-to-business sales and marketing consultants and speakers, and an expert on the subject of sales leads.

With more than 20 years of advertising, marketing and sales experience, Mac specializes in helping companies get more high-quality sales leads, turn them into sales, track and measure results, and prove a favorable return on investment.

He has earned a enviable reputation for getting results for his clients.
Experience that counts

Previous to starting Mac McIntosh, Inc. in 1990, Mac held sales and marketing management positions with manufacturing, media and marketing service companies.

In addition to consulting, he teaches University-level courses in sales, marketing, direct marketing and telemarketing. He also conducts seminars and workshops on the same subjects for leading corporations and associations around the world.

Mac is the publisher of Sales Lead Report a newsletter for business-to-business sales and marketing professionals. In addition, his articles regularly appear in major sales, marketing and business publications and numerous association newsletters.

A member of the Business Marketing Association (BMA) and the National Speakers' Association, Mac holds the Certified Business Communicator (CBC) designation awarded by the BMA.
What is it like to work with Mac?

Almost universally, people say that working with Mac is easy and profitable.

Mac manages all client projects himself. However, when needed, he draws on the expertise of his team of "associates" in telemarketing, literature fulfillment, direct mail, database development, copywriting and design who share his level of client commitment.

His clients report that Mac really does his homework too. He invests the time needed to get to know your company and its products or services--and learn about the industries, companies and people who buy them. So he's off to a running start when you put him to work.

After assessing your needs, Mac will prepare a detailed action plan, spelling out services to be provided, a timeline and an accurate estimate. During implementation, he'll maintain close contact and keep you apprised of the project's progress. And, even when the project is complete, Mac is just a phone call or email away should you need follow-up service or have questions.

Here's what my clients had to say

"Mac has spoken to our sales and marketing executives on three occasions. He combines an extensive knowledge of sales and marketing issues with excellent communications skills. His presentations are hands-on, well prepared and tailored to the audience with lots of practical advice. Mac consistently is rated as the top speaker and several of our members have subsequently hired him to consult to their companies."
Michael Duff
Executive Director
Analytical & Life Science Systems Association

"Mac, you will be gratified to know that everyone at your seminar came up to me afterwards and said not only how useful and educative the session was for them, but how expertly you put across to us all a wealth of ideas and technical marketing information . I knew you'd do it well: that's why I hired you! The seminar achieved all I wanted and then some. It achieved that team spirit driving us to a common set of (marketing) objectives for the Harlequin Group which is what I wanted to achieve.One thing that mightily impressed me was the homework and preparation you had done about Harlequin and the product range. Thank you."
Robert K. Dagger
CEO
The Harlequin Group (American Harlequin, British Harlequin, Harlequin International)

"In my 23 years in the Association business I have booked a lot of speakers, from former President Gerald Ford to members of our own association. What I look for is a professional speaker who understands that we need presenters who (a) know their stuff; (b) take time to learn about our industry and our members; (c) take the trouble to marry their stuff to our industry to provide a presentation that really "sings" to our members because it contains examples they can relate to--companies that do business like they do business and experience the same problems they do. If I could use shorthand, I would say that we are looking for presenters like Mac McIntosh. The consummate professional, Mac, has never let me down. Not the first time that I used him in a meeting, nor the second when we asked him to drill down even deeper and get even more "hands on," nor the first time I recommended him to another Association (nor the second time they used him). Mac knows from first hand experience about sales and marketing techniques and knows how to communicate what he knows in a way that keeps audiences engaged and enthusiastic. He can speak to corporate presidents or marcom specialists. He knows all about today's electronic and Internet techniques and how to weave them into the more traditional marketing approaches. I know that the next time I need someone to address an issue with regard to making sales and marketing work, he will be able to adjust his body of knowledge into a presentation that will "sing" to my members."
Cynthia Esher
President
Measurement, Control & Automation Association

"We asked Mac to train our partners (resellers) because they do marketing differently than a larger company like ours. Our employees CARE about our customers and partners--an attitude that is difficult to explain, but one that Mac understood immediately. We needed someone who shared that feeling and projected that warmth to our partners, and Mac fit that requirement perfectly--and was able to make his content relevant to them. Mac is also competent and flexible. He understands things change fast and can move forward with limited information."
Diane Gasal,
Group Manager, Partner Marketing
Microsoft Great Plains

"Mac's program enhanced our publication's credibility in our market as he showed our advertisers how to get the most "bang for their advertising buck." The evaluation sheets from the advertisers who attended Mac's seminar were almost unanimous in their opinion that he helped give them a much better idea for utilizing our publication in their advertising programs."
Lawrence R. Coutts
Publisher
Nephrology News & Issues, Inc.

"I've had the opportunity to work with Mac for over a year, and one of the first things I learned about him was how diligent he was in everything he does. I needed a consultant who could educate our partners on the importance of marketing and new business development... FAST. Mac stepped up to the plate. He conducted extensive research on our business and the channel through which we sell. He really understands his clients ... and mine. And he's reliable and very easy to work with!"
Tera Long
MBS Global Services Program Manager
Microsoft Business Solutions

"Mac's in-depth knowledge of our industry allowed him to tailor fit a presentation that directly spoke to the day-to-day marketing challenges facing our resellers. Our attendees said Mac really "walked a day in their shoes" as he gave them solid, useful marketing tools and techniques. Mac's professional style and friendly disposition made him a joy to work with. Sometimes our presenters are difficult to get in touch with and as a result, details slip through the cracks. That is just not the case with Mac."
Gina Mead
Product Marketing
Timberline Software

Mac's webinar provided our sales channel with cost-effective, time-efficient methods to generate more leads immediately. He has been a guest speaker for us on several occasions and always receives high marks from attendees.
Deb Carpenter-Beck
Marketing Director
Timberline Software Corp.

More on Sales and marketing speaker Mac McIntosh

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