Ken Dychtwald, Ph.D., is widely viewed as the nation’s foremost authority on the lifestyle, marketing and workforce implications of the “age wave.” He is a psychologist, gerontologist, entrepreneur and best-selling author of ten books on aging-related issues, including Bodymind, Age Wave, and his latest, Age Power: How the 21st Century will be Ruled by the New Old. He is currently completing work on an important new book entitled Demography is De$tiny to be published by Harvard Business School Press in 2004.