Ken Banks

Ken Banks provides you with breakthrough strategies for getting your brand to come alive ...everyday!

Ken Banks brings over 30 years experience in major retail and marketing companies to audiences and organizations who want to know how to brand their stores, products and services more effectively with their customers. As a result of working as a senior marketing executives with companies like PetSmart, Eckerd Drugs, Circuit City, Dayton- Hudson (Target Corp.) and Procter & Gamble, Ken provides real-world insights and case studies to bring an informative and entertaining presentation or seminar on how to build a better relationship with your customers. He also will work with your executive team to develop an effective brand strategy and marketing program quickly and effectively that will help positions your company better against the competition.

He will bring research that will help you determine your positions with the customers that will be
most profitable. His experience will provide coaching to help your key marketing executives be more effective in becoming brand champions and evangelists for the entire company. He has spoken and consulted internationally on how to bring your brand strategy to life within your organization and in the marketplace. Ken will help you quickly position your brand to gain market share and increase sales and profits consistently.

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Ken Banks' most popular programs:

BRANDING---WHOSE JOB IS IT?
Marketing isn’t the only department in charge of the brand and its strategies. It starts with the CEO and works its way throughout the organization. In this presentation, Ken explains a process to get everyone in the company to live up to the brand every day. With case studies and some entertaining examples, the audience will learn what it takes to make branding the DNA of the entire company and provide a consistent relationship with the customer. Mixing humor and magic in with some real learning experiences, this presentation is invaluable in getting the team working together in growing the business.

WHAT ARE YOU FAMOUS FOR? CREATING YOUR OWN PERSON BRAND WILL BRING YOU SUCCESS.
Whether it’s in your job, in your family, in your group of friends, it’s important to develop your own personality in the same way that companies develop their brand value and stand out from the competition. Using the experiences of 30 years in the marketing and retail business, Ken brings to life a new way of looking at creating your success and vision for your future.

WHERE DO YOU WANT TO BE? CREATING A VISION FOR YOUR COMPANY AND YOURSELF.
What good is a map if you don’t know where you are going? Creating a vision doesn’t happen by accident and there are no crystal balls with all the answers. In this presentation, Ken outlines a process for reaching your desired future state and getting the entire organization to buy in to the plan and into being part of the solution. Examples from real life success stories demonstrate how each step is vital to making your vision a reality.

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EXPERIENCE:
Ken has recently had assignments as head of marketing for Levitz Furniture in Woodbury, NY, SinoFresh Inc, Englewood, FL, and EVP—Account Management Director at Doner Advertising in Southfield, MI. These assignments came directly from his consulting business. Ken has also been President of Fahlgren Benito Advertising, the Florida division of Fahlgren Advertising agency where he directed the offices in Tampa, Orlando, and Ft. Lauderdale with accounts such as State of Florida Tourism, Florida Cadillac Dealers, Beall’s Outlet Stores, the Tampa Tribune, and McDonalds.

RETAIL EXPERTISE:
Ken spent over 23 years in retail marketing as the head of marketing for PetsMart, the 500+ pet specialty chain, Circuit City Stores and for the 2800-store, Eckerd Drugs chain. He also spent time in merchandising and department store operations with Dayton-Hudson and Robinson's Florida before moving to the marketing side of the business. Earlier, he spent a couple years on the agency side with Doner, working on several retail clients like Venture, May Co. (LA), Foley's, Wickes, Pic n Pay Shoes, Gold Circle, and Giant Foods. He developed his marketing expertise early on in brand management with Procter & Gamble on Folgers Coffee.

MORE BACKGROUND:
Ken is a graduate of Wayne State University in Detroit with a BS in Marketing. He has his masters from the American Graduate School for International Management (Thunderbird) in Phoenix in 1968. He served in the U.S. Army in Germany from 1969-1970.

Clients:

Ken Banks has spoken for these groups and many more:

* National Retail Federation, New York (3)

* North American Retail Distributors Association - Dallas, TX

* American Advertising Federation Roster of Executive Speakers (2)

* Retail Advertising Conference - Chicago
and Toronto (5)

* Various Local Advertising Federations (11)

* International Mass Retailer Association, Dallas,
Tampa, Phoenix (3)

* International Newspaper Advertising Executive Conference: Vancouver, Monterey (2)

* International Home Furnishings Association - Chicago

* DMA Data Base Marketing Symposium, Chicago

* International Institute for Research, New York

* Television Advertising Bureau Strategic Advisory Conference - Las Vegas (2)

* Mashall Marketing Broadcast Conference - Phoenix, AZ, Pittsburgh, PA (2)

* Ad Week Magazine Creative Seminar, Aspen, CO

* Achievers' Seminar, Adlaide, S. Australia

* Age Wave Institute - New York

* National Association of Broadcasters TVB (2)
* Florida Governor's Bureau of Conference & Tourism

* International Conference of Shopping Center (2)