John Boyens

John Boyens has dedicated his business life to maximizing the productivity of sales processes for over 25 years. During his career in corporate America, John led national sales, service and marketing organizations to consistently increase sales productivity, improve market share, accelerate revenue performance and deliver bottom-line profit results.

His proven track record as an executive sales leader with several Fortune 1000 companies as well as his research on over 9,500 salespeople and sales managers uniquely qualified him to form the Boyens Group in 1998. Through a combination of dynamic training programs, consulting services and sales management systems, the Boyens Group provides powerful tools that enable sales organizations to be more productive.

John’s expertise in sales, sales management and strategic marketing keeps him in demand as a guest speaker, facilitator, workshop leader and business consultant. He has addressed thousands of business executives and salespeople in a variety of formats, delivering customized programs on such topics as: “Sell Value, not Price,” “Techniques of World Class Sellers,” “Coaching for Optimal Performance,” “Creating and Sustaining a Competitive Advantage in your Market Place” and “Extraordinary Leadership.”

John is the co-author of the book, Real World Sales Strategies that Work and the audio CD series, Techniques of World Class Sellers. His new book, The Productive Selling Zone, will be available in 2004. John is a graduate of North Central College and is an active member of the National Speakers Bureau, the International Speakers Network and Sales and Marketing Executives International.

Boyens Group, Inc.

The Boyens Group is dedicated to maximizing the productivity of sales processes that generate results. Through a combination of dynamic training programs, consulting services and sales management systems we provide unique perspectives and powerful tools that enable sales organizations to be more productive. Sales organizations are only productive when there is a convergence of effort and positive results!

Real productivity in a sales process is not only recognizable but measurable as well because productive processes have specific characteristics. The most successful sales organizations are defined by the following:

  • A customer focused strategy that permeates the entire sales organization.
  • The ability to establish standardized processes to proactively engage decision makers on a consistent basis.
  • The ability to outsmart the competition by positioning proposals and RFPs to their advantage and “win” a majority of the time.
  • The skill to sell products/services at full market value, without discounts.
  • The ability to establish a standardized process to accurately forecast new business and revenue performance.

When these characteristics are present throughout the sales organization, a level of performance is achieved that we call the Productive Selling Zone. In the Productive Selling Zone, effort and positive results converge at every step in the sales process!

Professional sales teams rarely suffer from a lack of effort. However, the disparity between effort and positive results is quite common. Today, sales managers have too much on their plates to share their knowledge and expertise as well as provide professional development for their sales team on a consistent basis. The Boyens Group partners with our clients in the areas of sales productivity, management effectiveness and business strategy (at both the account and market level).



Professional Speakers Bureau International

Tels: (614) 841-1776 • Fax: (614) 846-3803

1112 Firth Avenue Suite 301, Worthington, Ohio 43085

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