Gregg
Fraley |
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"The
Creative Choice" |
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"This
was an engaging overview of creativity with the added value of personal
and
respect for diversity of opinion something we can truly apply."
-- Kelly Styring, Consumer
Strategy & Insight, Frito Lay USA |
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Bio:
Gregg Fraley is a creativity expert. A proven
innovator in entertainment and technology, he currently works as
a marketing consultant to Fortune 500 companies and does keynotes
and workshops on the sub-topics of innovation, new product development,
and problem solving. As a working improvisational actor, everything
he does is infused with humor. He does speaking, training, consumer
research and product ideation as part of the firm D.S. Fraley Associates.
A pioneer in interactive television, Gregg
worked with Warner Cable's QUBE project in the early 80’s,
where he won an Emmy award for writing and producing and a cable
ACE award for Innovation. He’s founded software firms and
has designed and implemented software applications in healthcare,
manufacturing, finance, and mobile field service.
Gregg is a certified administrator of the
KAI (Kirton Adaptor Innovator inventory) which measures creative
style. He’s a leader and speaker at the annual Creative Problem
Solving Institute (CPSI) where he teaches the CPS (Creative Problem
Solving) methodology to an international audience. He performs improvisational
comedy with Players Workshop of Second City in Chicago.
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"The
Creative Choice" |
This
is an upbeat presentation that's spiced with success stories, humor,
cotorful visuals and group participation. The mood is buoyant, but
"The Creative Choice" delivers tons of practical, valuable
information for any person or group seeking greater innovation.
- Shows you how to increase your natural problem solving ability
and have more ideas all the time.
- Reveals and explains how to use the 7 principles of creative
behavior that are common to all creative problem solving models.
- Elaborates on the concept of Creative Style. All people are
creative, but creativity is expressed in different ways by Innovators
and Adaptors. Participants will get a sense of which style they
are, and how to better use that style within teams.
- Entertains with an offbeat sense of humor, and has participants
actively join in the insanity. It's humor that makes a point about
creative behavior and cultural support for creativity and innovation.
- Has participants discover and capitalize on "hidden" possibilities
and never-before-seen opportunities.
- Discard stale reasoning habits by replacing them with highly
effective thinking habits the same as those used by successful
innovators in business, invention, education, and the creative
arts.
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"Imagination
and Innovation in Trying Times" |
'It's
been said that necessity is the mother of invention. Sometimes
this is true, but if you are part of a failing business, if you're
losing market share, if you've been laid off you know only to well
that sometimes mother doesn't show up to rescue you! Necessity is
often a bad parent. It's hard to be creative when you are stressed
out. The good news is that invention and innovation can be rapid/n
trying times because you are motivated. But motivation alone won't
do it for you. What will do it for you in good times or
bad is the methodical use of imagination deliberate
creative thinking.
Companies and individuals make the mistake of letting
imagination happen hit or miss. Imagination must be planned and
executed as regularly as issuing invoices. It's a business process.
If you don't regularly invoke imaginative thought innovation might
happen by accident, but probably you'll find yourself falling behind
while you are waiting in vain for the" mother" of invention to rescue
you."
-- Gregg Fraley |
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In
this provocative keynote Gregg Fraley talks about what needs to
be done to improve a business in trying times. An entrepreneur and
marketing consultant, he'll share with the audience methods and
examples for the successful use of applied imagination to solve
business problems. If you're wondering about how to bring innovative
thinking into an organization, this talk could prove inspirational.
Here are the key points covered in the keynote: |
- Assess the use of imagination and creative thinking in your
organization and your life
- Discern the important difference between innovative thinking
and critical thinking and how to use them together
- Learn and explore proven strategies that invite creative problem
solving
- Learn the basics of a process for continuous innovation
- Learn how to stimulate new ideas and build them into solutions
that solve business problems
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The result? More imaginative thinking that brings continuous innovation
into your organization in good times or bad. |
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"Wacky,
Edgy & Deliberate:
Creative
Problem Solving With An Attitude" |
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"Your
workshop was a smash hit. Most of our offices have reported that
they have used the Creative Problem Solving techniques to solve
business issues or generate ideas. Exactly what we were hoping for!"
-- Carol
Fry BBDO Advertising |
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If
you already have a basic understanding of creative thinking skills,
"Wacky, Edgy & Deliberate" takes you to the next level. You'll
learn how to create more solutions from your creative thinking by
using a deliberate problem solving model. |
Gregg
takes you through an absorbing, six-step approach that helps you
improve your problem solving skills. As you explore the secrets
behind structured innovation, you'll see how "serious" can be anything
but solemn, and you'll hear how to make problem solving as fun
as it is rewarding. |
In
this keynote you'll examine closely the principles behind the revolutionary
methodology Creative Problem Solving (CPS), and learn about the
creativity and problem solving experts who helped define it.
CPS is a proven method used in many industries, non-profits, and
educational institutions worldwide. Gregg has taught the method
for over 10 years and has many success stories to share. |
Gregg learned CPS at the Creative Education
Foundation's Creative Problem Solving Institute (CPSI) where he
has led advanced training sessions and workshops since 1995. |
