Edward G. Rogoff, Ph.D. is a Professor in the Department of
Management of the Zicklin School of Business at Baruch College,
The City University of New York and co-author of The Entrepreneurial
Conversation and Bankable Business Plans.
Dr. Rogoff serves as the Academic Director of the Lawrence N.
Field Center for Entrepreneurship at Baruch College where he has
helped hundred of entrepreneurs develop their business plans,
trained business counselor and organized conferences. Under his
stewardship, in September 2006 Baruch entrepreneurship program
was ranked 18th in the country by The Princeton Review and Entrepreneur
Magazine. He has taught and continues to teach the full spectrum
of entrepreneurship courses at both the graduate and undergraduate
level and has been awarded for excellence in teaching.
He founded and was CEO of two media companies that owned 23 radio
stations throughout the United States. Following September 11,
2001, Dr. Rogoff coordinated the Field Center’s efforts
with city, state, and federal agencies to help the business community
deal with the economic aftermath.
The Entrepreneurial Conversation
Conversations between people are the core force that drives
each and every successful enterprise. Regardless of your job,
whether it is manager, colleague, salesperson, doctor, or service
rep, this program can help you and organization build success.
The ability to have an effective conversation requires great
awareness, patience and skill. This program defines and presents
the art of the most effective type of conversation -- the Entrepreneurial
Conversation. This Compelling Program Demonstrates:
• In order to harness the power of the entrepreneurial
conversation you must adhere to clear guidelines for how you
think, listen, and speak.
• Think about other people's goals more than your own
by researching their real issues while also being completely
knowledgeable about your own.
• Listen carefully and ask questions thoughtfully so
you can learn how to best work with others.
• Speak effectively so you can best be of service to
others and your organization.
• The Entrepreneurial Conversation shows you how to employ
the art of thinking listening and speaking so you can produce
real and sometimes unexpected results in all of your business
relationships. Among the topics covered are:
• The difference between a conversation and its polar
opposite - a debate and why these ineffective dialogues, called
old-school conversations, fail.
• How to identify crucial warning signs that your conversation
is NOT entrepreneurial.
• Tactics to ensure that the other person participates
in your effort to have an Entrepreneurial Conversation.
• How to use what you learn about Entrepreneurial Conversations
as a power tool for effective management and sales.
Putting out Fires
Putting out Fires has been described as one of the most powerful
and motivating management programs out there. Produced through
a collaboration of Academy Award nominated filmmakers along
with the Dean of Instruction for the fire department in New
York City and a top management writer and university professor,
“Putting Out Fires” is a unique training and productivity
power tool vital to all industries and applicable to any organization,
large or small. A management expert and a highly decorated firefighter
deliver this live presentation in a customizable format that
is sensational, interactive, and memorable. People attending
this compelling program will learn the five crucial management
lessons from firefighters and immediately will be able to apply
them to their own work.
1. Planning and Practice Produce Performance
Superior performance is essential, but wanting the best and
achieving it can be a very different matter. The fire department
extracts superior performances because they adhere to the four
P’s: Planning and Practice Produce Performance. Your organization
can do the same.
2. Commitment to the Mission is Key
Firefighters say, “We run in when others run out”.
What is it that makes members of the fire department risk their
lives for the mission of the organization that they belong to?
Participants learn how to develop that same level of commitment
from the members of their organization.
3. The Unexpected “Crisis” is Manageable
Every fire is a crisis of unknown characteristics and scope.
The best and swiftest response saves lives. The fire department
immediately establishes a Command Center, opens lines of communication,
identifies strategic options and creates a clear plan. Executing
the plan demands that every firefighter know a pre-assigned
role that – when orchestrated by the commander—takes
the firefighters into the building and directly up against the
fire. Training, professionalism, clear goals, technology, communication
systems, and firefighting techniques are designed to reduce
risk and turn the unexpected into the routine.
4. The REAL Meaning of Extraordinary Teamwork
Firefighters don’t do heroic things because their boss
tells them to; they run into burning buildings because their
buddies are next to them. Firefighters always move forward together.
Structuring a cohesive team that relies on each member’s
dependency on the entire group establishes a culture of mutual
support and sacrifice.
5. Service and Sacrifice is Essential
The commitment demonstrated each day within the fire department
is the result of training, culture, and great management. When
people in any job are committed to their organization’s
goals, understand its importance, are trained to deal with every
situation they are likely to face, and realize that they are
part of a cohesive team, then ordinary people can become extraordinary
people and ordinary organizations become extraordinary organizations.
More from Ed Rogoff
Marketing Skill Set, More Effective Communication, Profitable
Sales Development.
