Richard B. (Dick) Burleson


Books by Mr. Burleson
"You better be right"
My 25 Years as an SEC Football Official


Richard B. (Dick) Burleson is Vice President of one of the largest engineering firms in the United States, Neel-Schaffer.

He is a native of Alabama and was inducted into the Alabama High School Sports Hall of Fame. Dick graduated from Georgia Tech with a Civil Engineering degree.

Besides his engineering career, Dick also rose to the Army Reserves highest rank, that of Major General. He graduated from the Army War College and was Commanding General of the largest Army Reserve Command in the World. His command covered eight states, 40,000 troops and included over 5,000 soldiers placed on active duty during Desert Storm. General Colin Powell personally decorated General Burleson’s units.

One of his highest personal honors came, when General Burleson received the Spirit of America's – Audie Murphy Patriotism Award. He was only the 23rd American to receive this award.

In addition to his engineering and military careers, Dick Burleson has been a football official in the Southeastern Conference for 25 years and worked a full schedule of top SEC games every year as head referee. Dick has served as Chief Referee and President of the SEC. He officiated fifteen major bowl games and the SEC Championship game.

His last game on the field was as the head referee for the National Championship Rose Bowl game.

He is now an SEC staff advisor on officiating and evaluates officials performance each Saturday from the press box and assists with instant replay.

Dick is a member of the National Speakers Association and is a highly requested speaker in the Southeast.

His book of his SEC experiences and personally inspired stories “You Better Be Right” has reached the #1 Best Sellers list at Barnes & Noble Bookstores.

*One of the most requested speakers in the South.

*Perfect keynote speaker for any occasion-motivational /entertaining /humorous

*Relates 25 years of entertaining and humorous behind-the-scenes stories about SEC football

*Seminars include: Leadership / Management / Teamwork / Managing Change / "Make a Difference"

*General Dick Burleson's personal list of "12 Mandatory Leadership Traits for Success" is a much requested publication by all audiences


He shares his “12 Mandatory Leadership Traits” for success developed during his time with great leaders like Coach Paul “Bear” Bryant and General Colin Powell.

This program is a must for leaders at all levels. He covers such issues as how to manage change and how to be an effective leader. Attendees will leave knowledgeable on how to immediately make a difference as a leader.

The “Mandatory 12” will be followed by “Lessons of Leadership”. From how Good Leaders “…usually tick people off…” to how Good Leaders believe “…you don’t know what you can get away with until you try”! These vignettes will be both educational and entertaining.

General Burleson is a highly requested speaker because of both his ability to teach and motivate, as well as his ability to lend his humorous college football experiences to the lesson.

Recent Quote:

“I wanted to express my appreciation for pointing me to Dick Burleson. To say Dick was well received would be a gross understatement. He was on point and educational in the area of leadership, and his anecdotes were great. He was outstanding. I’ve been with Bellsouth for 30 years and can count on one hand the number of times I’ve seen a guest speaker receive a standing ovation. This was one of them.”
Sam Long

"I want to say many thanks for a job well done... Our convention attendees were absolutely delighted with your presentation on leadership traits... I would love to have you lead some one-day seminars for our managers. I know you could teach & inspire many of the "rising stars" in today's community






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