Dana Baldwin

The Most Important 90 Minutes for
Planning Your Company's Future

A timely and compelling topic for most groups

  • Interest in strategic planning is currently extremely high.
  • Our title Simplified Strategic Planning is a proven draw. Our results show that a large majority of the 1,000 people that attend our programs each year are drawn to them by the title.

Valuable information and tools that people can take away and use immediately

  • Seminar evaluations consistently correlate high attendee satisfaction with the practical nature of our presentation.
  • Attendees receive the tools and leadership skills necessary to obtain superior strategic results.

A proven program with skilled, knowledgeable and entertaining presenters

  • 15 year track record of presenting this topic.
  • Have presented the topic in a wide variety of formats from two day lectures to full and half-day workshops to 90 minute talks.It is easily scalable to meet the needs of a given audience.
  • Presenters consistently rate above 9 (on a scale of 1-10).
  • Speakers translate critical strategic processes into easily grasped concepts.
  • The top drawing university continuing education program of its kind.
  • Experience and proven success in marketing this program.
  • Presenters have diverse professional experience catalyzing change and growth in hundreds of companies nationwide.

Dana Baldwin brings more than 30 years of business experience to clients and seminar participants. He held top management positions (Chairman, CEO, and COO) in two firms before joining the Center for Simplified Strategic Planning. He is familiar with all functional areas, having served in sales, sales management, production, and engineering prior to holding general management responsibilities.

Dana rose through the ranks of his family's manufacturing firm. His first executive position was Vice President of Sales, in which he quadrupled sales over five years. Then, as President, Dana navigated the challenges of management transition in a closely held family company. He established a new direction for the firm through management methods that shifted the firm from autocratic leadership to a collaborative environment. He also restructured the firm to address litigation that threatened its survival.

After restructuring, Dana re-capitalized the firm by selling one of its product lines to an investor group. This process generated liquidity for the family and provided the fastest growing product line with growth capital. The acquiring firm recruited Dana to establish a new management team and build the business.

Dana graduated from the University of Michigan with a B.S. in Industrial Engineering. He also earned a Master of Management degree from the Kellogg Graduate School of Management at Northwestern University.

Since 1981, the Center for Simplified Strategic Planning has provided small to mid-sized companies the tools and leadership required to obtain superior strategic results.

The founder pioneered strategic planning in his own smaller company in the 1970s, and each course leader has extensive business experience in management, planning, project development, revenue protection and revenue enhancement.

Our professional staff consists of managers with many years of top level hands-on experience in leadership and strategic planning in small to mid-sized companies. All have strong academic degrees and are highly acclaimed presenters. They have helped hundreds of companies nationwide achieve change and growth through both successful planning and implementation.

Center for Simplified Strategic Planning consultants are carefully chosen for their ability to translate critical processes into easily grasped concepts with step-by-step implementation procedures.

Past participants rate this program a remarkable 9.25 out of 10!

    " Over my 30 years of attending several workshops, this was one of the most satisfying for me - good job !"
    -- Tom Lennon, Vice President Manufacturing
        General Die Casters, Inc., Peninsula, Ohio

    "This is one of the most useful professional development programs I've ever attended. It stimulated thinking and presented new concepts that are directly related to my company."
    -- Mike Speight, Chief Operating Officer
        Kansas Foundation for Medical Care Inc.,
        Topeka, Kansas

In Bookstores Now...
Simplified Strategic Planning:
A No-Nonsense Guide for
Busy People Who
Results Fast!
By Robert Bradford and Peter Duncan with Brian Tarcy
ISBN: 1-886284-46-6



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