Dale Ledbetter


For more than 30 years Dale Ledbetter has been helping people market better and sell more. He's worked his sales-building magic for individual clients and multi-million dollar corporations. Dale is a pioneer in the "new breed" of selling professionals, moving away from the trick closes and manipulative techniques of yesterday — moving instead to empowering customers and facilitating the buying process.

His real-world experience starting, managing, and training sales organizations gives him the knowledge and insight to help your people break through barriers to sell more. As the former Executive Vice President of Countrywide Securities Corporation, and Meridian Bancorp - Dale has helped run sales organizations that have produced billions of dollars in sales. This track record a success uniquely qualifies him to help you improve customer relationships and raise sales~ Some of his protégées are in the top one percent of salespeople in the world.

Dale will teach your people how to sell with integrity and professionalism — so they'll feel better about the way they sell, and ultimately, sell more. His sales seminars and keynote speeches are packed with take-home content your people can apply immediately in their business. And because Dale is a member of the world famous Magic Castle in Hollywood, he will astound and delight your audience with the "magic" of selling more.

Dale is the author of From Mother With Love, Success Yearbook, The Ultimate Sales Professional, and his newest book, Bringing In The Business. He is a member of the National Speakers Association, and a regular contributor to sales and marketing publications Thousands of people have become successful leaders in their field by practicing Dale's business-building strategies. Let him go to work for your company!

Program Descriptions

    Record Setting Sales

      When you want your sales force to break out and set new records — this is the program to book. They will learn the new groundbreaking techniques of empowerment selling Dale will teach your people how to move away from the trick closes manipulation and intimidation of the past — into the new techniques of empowering customers. Your audience will discover the ways to maximize business with existing customers, creating a network of friends who buy from them.

      This program is built upon actual case studies from Dale's 30 plus years of successful selling. It even includes a little magic to drive home these powerful principles so your people remember the lessons. They will discover how to recognize challenges their prospects have, and solve those challenges in ways that create satisfied customers for life.

      Dale's own story of walking away from a career in lawto pursue sales success will captivate your people, as he reveals the actual sales strategies he uses to close multi-million dollar deals. He'll unveil the secrets he's taught to some of the world's highest paid sales superstars. Dale's protégées have broken sales records with~ these techniques — now your people can too!

    Bringing In The Business

      Bringing In The Business will teach your salespeople how to create a steady stream of new prospects for their business. They will sit transfixed, as Dale relates how one five minute lesson in law school, taught him what he needed to know to go out and earn over ten million dollars in sales!

      This program focuses on finding and landing new business. Your people will learn the sales-producing techniques Dale refined in more than three decades of selling successfully. From referrals to lead generation, from prospecting letters to the Internet — your people will discover the secrets of the multi-million dollar producers. Dale will teach them how to move from a salesperson making calls, into a valued business partner. This is the true pathway to selling more.

      This session includes a compelling illuson that will amaze your audience—while at the same time illustrating a breakthrough sales technique. They will remember the magic for years — and how to give the prospect a reason to buy only from them!

    Overcoming the. Setbacks of Sales

      This is a program on overcoming the obstacles you'll meet on the road to sales success. There is probably no profession more rewarding, yet more challenging than a career in sales. Drawing on his more than 30 years of selling experience, Dale will teach your people how to develop the mental toughness and mindset to succeed. They will learn how to overcome self-doubt, procrastinationand fear -to achieve the results they want. Your audience will be riveted to their seats as Dale performs magic that makes the impossible —possible — right before their eyes. It's a lesson on the power of belief, and how this new belief can help them overcome the sales challenges they face.

      They'll erupt in howls of laughter as Dale relates the story of his high school hypnosis experience, whilethey learn how to recognize and eliminate negative programming from their own life. Then, watch them listen in rapt attention as he shares the story of his mother's illness. They will learn the building blocks to the faith and positive belief that will help them sell more

Here is what people are saying About Dale...

    "As I told you, you were the top ranked speaker at our F/CPA /ndustry Conference..." Barbara B. Counts, CPA, Florida Institute of Certified Public Accountants

    "..dynamic, persuasive, timely and above all, interesting." Michael J. Dellaporta, Jr., Morgan Stanley Dean Witter

    "Everyone is still commenting on your magic and trying to figure out how you did it." Laurie Sallarulo, PINION, INC.

    "...not only insightful, but illustrative. This was succinctly highlighted by your apt magic tricks. / received numerous positive feedback from delegates about your presentation. Actually, your presentation was rated '4' or '5' on 95% of the completed Evaluation Forms turned in." Nita T. Brown, Information Management Network

    "I have probably seen twenty presentations purporting to unlock the secrets that successful salesmen use to gather assets and solicit new business. / can say without equivocation that your 'Bringing in The Business' seminar was the best." James W. Richens, III, Countrywide Securities Corporation

    "..all that I hoped it would be and more. It was informative, entertaining and it was even down right fun. Most importantly, all of the salespeople have benefited substantially from the ideas you showed them." Rick Wholey, Wayne Hummer Investments, LLC

    "..the salespeople feel that they can benefit immediately from several of the suggestions you made. I am also getting a lot of questions about how in the world you did that magic trick but I realize that true to the magician's code you can't share the secret!" Douglas C. Crusan, Jr., City Securities Corporation

    "..outstanding job in your presentation on Bringing In The Business. Your energy was contagious, and your use of both magic and stories (jokes) were very effective in bringing home the message." Trisha Heileson, Balboa Life & Casualty

    "The feedback and comments we received about your motivational presentation Bringing In The Business have been incredible. Your ability to capture the attention of over 200 "hard core" sales professionals was a site to behold! Not since high school have I seen so many individuals furiously taking notes." Victoria J. Sayer, Chicago Title Company



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