My name is Burt
Teplitzky, but you already know my name—it’s the bottom line on all eye
charts. But perhaps more impressively, you may know me as the CEO of
Comedy, a title I’m proud to have earned (it’s my site so I’m entitled
to brag). I'm also:
• An author
• Former managing partner of the World Famous
IMPROV Comedy Club’s Education/Corporate Training Division
• Former successful licensee for the IMPROV
Comedy traffic School (if you’ve never heard of us, you’re
either a very good driver—or have never gotten caught)
• Top salesperson at a
prestigious Beverly Hills real estate firm
• A stand-up and corporate
comedy performer
• A three-time Dale
Carnegie graduate assistant
• A four-time
Carnegie Deli customer
I’m the guy that knows how to combine information, selling methods, and
humor. Over the past 20 years, over 500,000 consumers (and counting)
have purchased a product that uses my exclusive Punch-Point Benefit
Formula for delivering information and humor or have attended my comedy
traffic school classes.
CEOS ONLY:
This section is for
all major CEOs, CFOs, speakers, top sales executives, sales managers,
Girl Scout sales managers (how can you say no to those?) and national
speakers! As a former CEO, sales manager, trainer, and motivator for
companies and my own multi-million dollar company, I understand how
important it is to deliver key information during both training
sessions and general meetings for all employees.
Humor works in business! Using
humor during a sensitive talk can prevent employees from ganging up on
you and filing a class action suit—or beating you up. When telling
employees that there will be no profit sharing this year, light-hearted
comments that convey empathy are appreciated (although they would still
rather have their money, even if it comes out of your salary or
bonuses). I found that you don’t need to use humor when offering
someone a raise or a promotion— imagine that! I will train and coach
you on my unique (that means legally protected) system I developed
called the Punch-Point Benefit
Formula. This ensures that your individual or group message
will be funny, relevant, and appropriate for the audience.
Here's How it Works:
Increased attention
Humor integrated into important information acts as a kind of mental calisthenics, putting your audience’s mind on alert and anticipating the next bit of information. Soon the audience feels they might be rewarded with another piece of humor that reinforces the message. Ronald Reagan (remember him? He didn’t even remember him) was excellent at this. Humor helped Reagan and other presidents become elected or re-elected. Of course, presidents have skilled teams of writers working for them, but now you can, too!
Easier to Understand
Concepts that are technical or difficult to understand can be simplified by using humorous stories or images. For example, when explaining why it’s important for salespeople to get their unpleasant tasks out of the way first and then proceed to more favorable ones, you might say, “If you must swallow a frog, don’t look at it too long.” The point? Get it over with! The message? Remembered—thanks to a unique analogy. Sell It with Humor has done the work for you and created numerous humor gems to make any situation funny and dynamic.
Increased Retention
Have you ever met someone new who told you his or her name and then told you a joke? Chances are, you remembered the person’s name thanks to the memorable joke. Information with humor attached is more likely to be remembered, so we’ve attached funny, relevant, and appropriate humor to your messages so they’ll stick. The bottom line? By “anchoring” humor around important messages, your point is retained longer, eliminating the need for constant harping or reiteration. This Sell It with Humor approach reduces additional sales training if you’re training and increases sales if you’re selling!
FOR A FREE PREVIEW VIDEOTAPE,
MORE INFORMATION,
DATE AVAILABILITY OR PRICING CONTACT US AT:
Professional Speakers
Bureau International Dr. Thom A. Lisk,
BA,
LHD,
CSE
is the Founder, President and CEO
Tels: (614) 841-1776 •
Fax: (614) 846-1377
1112 Firth Avenue
Suite 301, Worthington, Ohio 43085
