Bill Hoke


The 90 Minute Branding and Marketing Plan Workshops ©

For Independent business owners, managers, sales and marketing mangers, professional practices, retail and service stores, independent agents and contractors, associations, consultants -- anyone who owns or operates a business.

Everyone in these unique and dynamic 90-minute workshops writes their own custom six part ‘simple, practical and affordable’ business marketing action plan in exactly 90 minutes.

A non profit of this work shop is also available. See details below about our special non profit offer.

You begin this hands-on workshop by establishing a marketing budget and then Bill challenges you to write your own plan, spending as little of the money as possible, takes you step by step through a 20-page take home workbook.

Whatever your business, you’ll write your own marketing action plan and come up with one custom designed tactic for each of these critical marketing areas:

• Branding – Take three steps to build your company a brand name people will remember.
• Customer retention – Find that one customer retention tool that will make
your best customers keep coming back.
• Sales – Write yourself a simple sales tactic that can dramatically improve
the bottom line.
• Advertising – How to use one advertising medium and make it count. Learn
the key secret of successful advertising.
• Put news information to work for you. It’s the best publicity money can’t buy.
You’ll prepare a publicity plan and come up with three business news releases.
• Community Relations – learn how to get the buzz going with the most powerful
advertising of all – word of mouth.

Everyone writes own marketing action plan from the unique 20-page workbook and takes home a Six Part Marketing Action Plan – Guaranteed!

About Bill:

Bill Hoke is a former advertising creative director and broadcast writer producer on such brands as Pontiac, Cadillac, Nissan, Holland America, Boeing, AT&T and many others. He’s been a documentary film producer, advertising agency owner, helped a disability agency start a worm growing business, been a self employed entrepreneur for more than thirty years and hiked over 1,400 miles solo in Olympic National Park.

He and his wife/partner operate Small Business Marketing Partners, a company dedicated to the survival of small independent businesses and non profit organizations. They are strong advocates for the small business owner. He taught dozens of marketing, advertising, customer service classes for his local economic development agency and he has been a mentor in the Washington CASH micro lending program for six years. He has extensive experience and involvement in many non profit organizations.

Bill’s speaking style is direct, sometimes humorous, but he stays on point and 90 minutes after he says, “Good morning,” he’ll ask his audience how many now have a marketing action plan to take to work.

In addition to the Marketing Action Plan, most participants leave the workshops with ideas, ideas, ideas. Bill’s workshop evaluations consistently are 4.8 or better on a 5.0 scale.

Special Non Profit workshop offer.

Bill’s 90 minute work shops are often held in the morning, so business owners can get back to work. Bill believes strongly in non profit organizations and he understands many of them need a simple approach to marketing and promoting their organization.

So, Bill often offers an early afternoon session for local non profit organization executive directors, those charged with marketing and community out reach, and for volunteers and board members.

When you schedule a business workshop with Bill, he will conduct a second 90 Minute Branding and Marketing Plan Workshop for Non Profit Organizations the same day at a substantial discount. You invite the non profit agency directors, those charged with marketing and communication, volunteers and board members and Bill will do a special workshop version designed for non profits!

Bill’s Workshop Guarantee: If you complete the workbook and have not written a custom marketing action plan for your business or organization, he will cheerfully return your money.

Other areas of specialty

Sales: “Your Ten Best Customers, Your Ten Best Prospects”. All You Need to Know About Sales” Dinner speech or 90 minute workshop.

For media sales people “I’m Your Toughest Prospect, So Tell Me What You Got.”
60-90 Minutes with 32-page workbook.

For anyone who writes advertising: ‘Make Every Word Count’, a 60-90 minute workshop with 44-page workbook, surprising handouts.

For building membership: “The 60 Minute Membership Building Plan”. Down to earth action steps for any organization to take to build membership in any organization (except Last Man Clubs). With workbook.

Contractors and builders: “The 90 Minute Branding and Marketing Plan Workshop for Building Contractors” 90+ minutes. CLE approved by Washington State BIAW.

General Audience: “The Power to Just Say Thank You” a 30-60-90 minute workshop/speech, after dinner program where everyone writes thank you cards using a unique work book.

“It will touch your heart.”
-Workshop participant

Bill will custom tailor 90 Minute workshops for any business or organization and the 90 minute workshop can be extended to fit a 3-hour time period.

Travels from Pacific northwest.

What they say about Bill:

“We have hosted Bill Hoke’s “90-Minute Branding & Marketing Plan” twice for a room-full of the owners and managers of small businesses. Hoke is frank, engaging and fast-moving. Many have told me it’s the best seminar they have attended.”
Scott Wilson
Publisher, Port Townsend
& Jefferson County Leader

“The best approach to marketing planning I’ve seen. Bill delivered on his promise: a marketing action plan in 90 minutes. Great presenter, knows his stuff, kept us engaged and involved.”
Chuck Blore
Chuck Blore Creative Services
Encino, CA

Bill’s ’90 Minute Branding and Marketing Plan workshop gives the independent business owner not just the plan, but the confidence to keep their marketing going. He’s got a great system…and a fun workshop.”
Bob Donegan
President, Ivars Acres of Clams,
Seattle, WA




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