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Barry
LaBov |
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"I would recommend LaBov &
Beyond to anyone who is interested in doing more than just the 'standard
program' and in pushing their communications or activities up another
notch."
-Greg Smith, Executive Director, Distribution and Logistics, Volkswagen
of America |
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Barry LaBov is a respected
author, speaker, strategist and futurist in the area of field relationship
management. Barry is the President and CEO of LaBov & Beyond
Marketing Communications, Inc., an award-winning marketing communications
firm that focuses on leveraging the manufacturer and distributor
relationship in industries such as consumer electronics, automotive,
tires, as well as the trucking, oil and RV industries. Barry is
a member of the Young Presidents Organization and, as a public speaker,
has presented on a variety of topics such as sales strategies, business
ethics, interpersonal training, entrepreneurialism, loyalty and
the buying/service experience. Barry is also a published recording
artist with record sales well under 1 million copies.
Barry LaBov is a qualified expert resource and authority in the
area of marketing and field relationship management. He is available
to comment, speak and write on any of the following topics:
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• Entrepreneurship
• Passion in Business
• Corporate/Dealer Relationships
• Creativity |
• Customer Loyalty
• Dynamics of a Small Business
• Employee Morale and Compensation
• Sales, Marketing and Incentives |
AWARDS
INCLUDE:
• Ernst & Young Indiana Entrepreneur of the Year-1992
• Ernst & Young Indiana Entrepreneur of the Year-2002
• Small Business of the Year-2002
• Indiana University School of Business Growth 100 -1998,1999
and 2002
• Richard G. Lugar Award-1999
• More than 300 Addy Awards, National Silver Microphones,
IAAPA Brass Rings, IABC Communication Awards and Summit Awards
BOOKS AUTHORED INCLUDE:
• How to Sell and be Yourself
• Beyond Comparison
• The Umbrella Story: Your Greatest Value is Your Passion
• I See a Silo'.: An Inspiring View of What Can Happen When
Companies Work Together
• Conviction: A Truly Motivational Story of Leadership and
Trust
• The Corporate Entrepreneur: The Small Way to Get Big Results
At Any Corporation
• SalesForce: The Difference Between Promising the World
and Saving It
• The Boomerang and the Killer Stick: An Uplifting Spin
on Creating Return Customers
FEATURED PUBLICATIONS:
Barry is also a nationally acclaimed columnist for Incentive Magazine
and has been regularly featured as a recognized expert in publications
such as:
• Automotive Executive
• Automotive News
• Inc. Magazine
• RVNews
• Sales & Marketing Management
• Successful Meeting Magazine
• USA Today
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The Books:
Barry LaBov, president of LaBov & Beyond Marketing Communications,
Inc., has written a series of unique business books collectively
called The Umbrella Series. The books explore the most vital issues
in today's business world: passion, leadership, change, entrepreneurialism,
loyalty and the tearing down of business silos. What makes these
books unique is that they are quick and easy to read (approx. 20
minutes front to back) with animated characters colorfully illustrated
throughout. You can learn many deep, valuable lessons and apply
them to your business, whether it be big or small.
"Great books on the business of dealing with customers,
manufacturers and their dealers. It applies to almost any dynamic
corporation or industry."
-Vince Alonzo, Editor, Incentive Magazine
The Workshops:
What's even more unique is that LaBov & Beyond also created
six interactive workshops/presentations that not only address these
issues but bring them to life in three-act plays. Each presentation
adheres to adult learning principles:
• Adults don't want to be lectured to
• They want to be entertained, have fun
• They need the chance to apply what they're learning
• They need to get feedback on the spot, so they can embrace
the learning
"I would recommend LaBov & Beyond to anyone who is
interested in doing more than just the 'standard program' and in
pushing their communications or activities up another notch."
-Greg Smith, Executive Director, Distribution and Logistics, Volkswagen
of America
In the planning stages before every workshop, we meet with the
client to discuss ways we can deliver our message and, at the same
time, tailor interactive workshop exercises specifically for their
group. Depending on the topic, the participants might be engaged
in anything from throwing boomerangs to acting onstage to creating
their own list of learnings from the presentation. These workshops
instill such lessons as how to increase customer loyalty, employee
leadership and ownership, adapting to change, teamwork and integrity.
Why the Success?
Since LaBov & Beyond focuses on colorful, fictitious characters
in a business environment, audiences are receptive—the participants
are allowed to receive a message without feeling it's pointed at
them. This allows engagement. As mentioned earlier, LaBov &
Beyond adheres to adult learning principles, which results in an
interactive, fun environment. LaBov & Beyond's goal is that,
while there will be numerous lessons and learnings presented, each
participant will embrace one, two or three lessons and leave energized.
In addition, the books and other follow-up materials allow the participants
to return and brush up on the message. They receive a totally unique,
memorable experience that is relevant.
"Barry LaBov is a consummate entrepreneur in every sense
of the word ...The true measure of Barry and his company lie in
the tremendous character and integrity he and his organization
display every day...Barry's entrepreneurial spirit drives himself
and his organization to excellence every day It is obvious in
him."
BRYAN WATSON, MANAGER, RETAIL SUPPORT ORGANIZATION, THOMSON INC.
"Barry LaBov has one of the most innovative entrepreneurial
minds that I have ever come across in my 35 years in corporate
America."
C.B. ELLIS, FORMER SENIOR VP OF SALES & MARKETING, TOKHEIM
CORP AND DRESSER WAYNE
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